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Grenade® Snacking Revolution Birmingham: what went down?

We had an absolute blast at our Birmingham Snacking Revolution event! Those who know Grenade® know that we don’t do things by halves and our first Snacking Revolution experiential event was no different. We brought big flavour, bags of fun and bold colour, all in the name of healthier snacking. Alongside the chance to sample our delicious product range, the good people of Birmingham and beyond were treated to games galore, selfie opportunities and, best of all, a giant foam pit – because what’s better than diving head first into a pit laden with hidden Carb Killa® bars?!


Missed out on all the excitement? Well, we’ll be easing your FOMO and filling you in on what went down across the two-day event. And, watch this space –our Snacking Revolution could be coming to a city near you very very soon.

So, what went down?

So, while the rest of the world were fast asleep, Team Grenade® were busy transforming Birmingham New Street station, building the Snacking Revolution stand and the wonders that lay within it. A few hours later and the madness began, with queues quickly growing and word of our revolution spreading across the city.

Those who ventured into the Snacking Revolution were first challenged with a very important question: excitement or boring? Luckily, like us, you all proved to be up for an adventure and thousands of you took the exciting path, leading to our very first room.

Call the Shots

The ‘Call the Shots’ room offered the chance to hit back against boring – literally.

We challenged you to hit as many ‘boring’ targets as possible in 10 seconds, with each target achieving a certain number of points.

And the winner? A Grenade® snacking bundle will be coming their way shortly!

Be Bold and Banish Bland

So, onto the next room! We wanted you to be bold and banish bland by letting go and diving into our foam pit! With fun-fair style mirrors, disco lights and Grenade® themed picket signs, you’d be stupid not to take advantage of the perfect selfie situation!

Loads of you tagged us in your photos on socials – search our #SnackingRevolution hashtag to see some impressive back flips, headfirst dives and plenty of smiles. And, just in case you needed more of an excuse for a cheeky selfie, we gave away £500 to spend on Grenade® goodies to whoever took the best photo!

Flavour, not Fads

It wouldn’t be a Grenade® event without the chance to try some of our delicious product range. It was Carb Killa® galore in our final ‘Flavour, not Fads’ room!

Alongside our famous, 12 flavour bar offering, we also treated our guests to the latest additions to the Grenade® fam, vegan nut bar Carb Killa® Go Nuts™ and Carb Killa® Biscuit. Our Carb Killa® shakes were also a big hit at the event, with all six delicious flavours available to try.

Team Grenade® were on hand to give you our recommendations (everything, obvs!), and there was also the chance to win some freebies to snack on. Because, we’re all about that healthy snacking life, in case you hadn’t noticed!

What's next?

So, the Snacking Revolution has well and truly begun, and we’ve made our mark on the Midlands but, don’t worry, it’s not over just yet.

Stayed tuned to see where our Snacking Revolution will be heading next – any requests? Hit us up on socials if you’re dying for us to visit your city!

Want to see more of what went down in Birmingham? Head over to our Instagram for more of the action.

For more healthier snacking tips and advice, head over to our blog. We’ll fill you in on our recommended healthier snacking alternatives and also give you the lowdown on the best Grenade® healthy snacks.